Renzo Rossi is an Italian fashion entrepreneur referred to as the “Jeans Genius” and also founder and President of the Diesel brand. Let’s face it when it comes to Peacocking the Italians can do it better than anyone and I’m not talking about the Jersey Shore cast.
Rossi is involved with other noteworthy brands such as Viktor & Rolf, Vivienne Westwood, DSquared2, and Marc Jacobs so you know whenever he’s involved it’s legit. He’s even helped redesign the Fiat 500 so his skills are respected all over the world; all this from a college dropout – not too shabby.
Diesel Watches are made with stainless steel and high quality leather and built to last a lifetime. They are far from typical but definitely a staple for any wardrobe. From the retro stylings of the 70′s & 80′s-inspired digital watches to the artistically futuristic look of the LED display face, they are taking watch-wearing to a whole new fashion level, which is perfect if you’re looking for a new way to Peacock.
Rossi’s Diesel Watch brand is merely an extension of his powerful persona. In a research study of innovative businesses presented by The Times, much of Diesel’s successful growth was accredited to this mindset. The study concluded that “Diesel is an experience which interacts with and entertains its customers with a far deeper relationship than other brands.” So now you’re asking “How does this affect me?” I’ll tell you.
A Diesel watch is more than a brand to its loyal customers. It’s a lifestyle or rather “style-of-life.” So when you wear a Diesel Watch it becomes part of you as much as you become part of it.